Courses / School of Digital Business / Search Engine Optimization
Beginner Level Track

Search Engine Optimization

Build practical Search Engine Optimization capability through live classes, guided labs and a portfolio-grade capstone

A 12-week digital business programme where learners practice digital business planning, implementation and review, complete weekly assignments and graduate with evidence of real work.

Duration: 12 Weeks
Lectures: 24 Sessions
Delivery: Online, physical, hybrid
Credential: QR Verified

Technologies & Tools

Search Engine Optimization Digital Tools Projects Search Engine Optimization Digital Tools Projects

Programme Architecture & Overview

The ELIMHUB Search Engine Optimization programme is a structured 12-week learning experience for people who want practical, job-relevant digital business capability. Learners attend two live sessions each week, complete guided labs, receive feedback on assignments and build toward a capstone project. The curriculum moves from foundations to applied workflows, then into implementation, review and presentation. Each cohort can be delivered online, physical or hybrid, with administrators able to manage curriculum, cohorts, pricing and publication from the platform.

Build Real Systems

Practical weekly coding labs, CI/CD automated deployments, and a production capstone.

Practitioner Review

Interactive sessions with working senior engineers. Personalized feedback on all PRs.

Verified Evidence

Graduate with a GitHub portfolio and verifiable certificate accessible to global employers.

What You Will Build & Master

Explain the core concepts, vocabulary and workflows behind Search Engine Optimization.
Use Search Engine Optimization, Digital Tools and Projects to complete realistic digital business tasks.
Plan, build and present a practical digital business portfolio project with documentation and presentation.
Apply professional habits: documentation, review, iteration, quality checks and ethical practice.
Prepare portfolio evidence that can support employment, freelancing, business or internal team goals.

Who This Track Is For

  • • Beginners who want a guided path into Search Engine Optimization.
  • • Professionals who need practical digital business skills for current work.
  • • Career switchers building portfolio evidence for entry-level opportunities.
  • • Entrepreneurs and teams who want to apply technology to business problems.

Requirements & Prerequisites

  • • Basic computer literacy and comfort using the internet.
  • • A laptop that can run the required tools for the programme.
  • • Availability for two weekly live sessions and independent practice.
  • • No prior specialist experience is required unless stated by admissions for a specific cohort.

Course Curriculum & Weekly Syllabus

Hands-on modular progression designed for direct capability transfer.

12 Modules • 24 Sessions
Week 01: Orientation and Foundations 2 lessons
Session 01: Orientation and Foundations: Concepts and Demonstration
Free Preview
Session 02: Orientation and Foundations: Practical Studio
120 mins
Week 02: Core Concepts and Vocabulary 2 lessons
Session 03: Core Concepts and Vocabulary: Concepts and Demonstration
120 mins
Session 04: Core Concepts and Vocabulary: Practical Studio
120 mins
Week 03: Tools Setup and Professional Workflow 2 lessons
Session 05: Tools Setup and Professional Workflow: Concepts and Demonstration
120 mins
Session 06: Tools Setup and Professional Workflow: Practical Studio
120 mins
Week 04: Fundamental Techniques 2 lessons
Session 07: Fundamental Techniques: Concepts and Demonstration
120 mins
Session 08: Fundamental Techniques: Practical Studio
120 mins
Week 05: Guided Lab One 2 lessons
Session 09: Guided Lab One: Concepts and Demonstration
120 mins
Session 10: Guided Lab One: Practical Studio
120 mins
Week 06: Planning and Architecture 2 lessons
Session 11: Planning and Architecture: Concepts and Demonstration
120 mins
Session 12: Planning and Architecture: Practical Studio
120 mins
Week 07: Implementation Sprint One 2 lessons
Session 13: Implementation Sprint One: Concepts and Demonstration
120 mins
Session 14: Implementation Sprint One: Practical Studio
120 mins
Week 08: Quality, Testing and Review 2 lessons
Session 15: Quality, Testing and Review: Concepts and Demonstration
120 mins
Session 16: Quality, Testing and Review: Practical Studio
120 mins
Week 09: Implementation Sprint Two 2 lessons
Session 17: Implementation Sprint Two: Concepts and Demonstration
120 mins
Session 18: Implementation Sprint Two: Practical Studio
120 mins
Week 10: Professional Practice 2 lessons
Session 19: Professional Practice: Concepts and Demonstration
120 mins
Session 20: Professional Practice: Practical Studio
120 mins
Week 11: Capstone Build and Feedback 2 lessons
Session 21: Capstone Build and Feedback: Concepts and Demonstration
120 mins
Session 22: Capstone Build and Feedback: Practical Studio
120 mins
Week 12: Presentation, Portfolio and Next Steps 2 lessons
Session 23: Presentation, Portfolio and Next Steps: Concepts and Demonstration
120 mins
Session 24: Presentation, Portfolio and Next Steps: Practical Studio
120 mins

Capstone Project & Cryptographic Certification

Learners may receive an ELIMHUB Certificate of Completion after meeting attendance, assignment, assessment and capstone requirements for Search Engine Optimization. Certificate verification exposes only approved public certificate information.

Certificates can be publicly verified anytime by employers at arcit.online/verify.

Frequently Asked Questions

What is the duration?

The standard long-form programme runs for 12 weeks with 24 live sessions.

Is the training online or physical?

Courses can support online, physical or hybrid delivery depending on the cohort.

Will I build projects?

Yes. Search Engine Optimization includes weekly exercises, a reviewed project and a capstone: Capstone: a practical digital business portfolio project with documentation and presentation.

Do I need previous experience?

Most cohorts start from practical foundations. Admissions may advise extra preparation for intermediate or advanced cohorts.

Can organizations sponsor learners?

Yes. Corporate and sponsored cohort requests can be handled through the training request process.

Tuition Investment
$200.00 USD
✓ Installment option available
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